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Md Delwar Hossain
May 10, 2022
In Welcome to the Forum
At the level of specific translation into user needs, Weilai has a problem. I have a theory that marketing, especially the Special Database dissemination of content, is to establish an expectation in the mind of the target consumers. When users actually use the product, they will compare with the expectation, and will continue to use the product in line with the expectation, which is lower than the expectation. Will give up the product and give a negative evaluation, will continue to use the product beyond expectations and recommend it to the people around you, which Special Database is to generate word-of-mouth communication (this is in my column "10 Marketing Ideas to Help You Low Cost" in cooperation with 36. It is discussed in detail in "Do Growth"). For example, Mr. Luo Zhenyu's reputation has been declining in the past two years. Many people think that Mr. Luo is selling anxiety. The reason Special Database is that when the APP was first launched, it has always started from the anxiety of the middle class, and used keywords such as wealth freedom to attract users. Invisibly, it has established in the user's mind that the purchase of courses Special Database will solve the anxiety of the middle class. However, After the actual use, it was found that only Li Xiaolai realized the freedom of wealth. And the users still need to deal with various problems in life and work. With poor expectations, negative emotions will arise, and this negative emotion will continue Special Database to ferment. sound. In fact, I have launched a lot of high-quality courses in the past two years. I am basically a weekly active user who often consumes. Imagine if when it was first launched, it mainly promoted the courses of scholars such as Xue Zhaofeng and established Special Database the expectation of "knowledge", and it may not have the reputation of selling anxiety now. Looking at Weilai again, you will find that although Weilai has been strengthening.
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Md Delwar Hossain

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